Web 2.0 - Bloggs, Bookmarks & Co.

WEB 2.0 - the new Internet

Since some time, we hear people talking again and again of WEB 2.0. What is that? Quite simply: it is a new kind of internet use.

Some people confuse things like blogs, social bookmarking with Web 2.0. That is not correct, because they are only parts of the general principle of Web 2.0.

Many companies ask: How Web 2.0 will help us in our work or our marketing? Is it even useful for us?

Ask us! We are happy to advise you.

Information about WEB 2.0

The term Web 2.0 refers less on specific technologies or innovations, but primarily to a change of use and perception of the Internet: Users create and edit content in both, quantitatively and qualitatively, largely self.

This changes also the expectations of your site.    
Visitors always want less information or read only, they want a communication. Usually blogs and forums are used for this purpose. 

Since it is very difficult for small companies to build a great forum, we therefore use more and more blogs. A kind of online diary. This keeps you up to date and your customers can connect directly to the site. This communication is very beneficial to a company, for various reasons.

This, however shows, the potential of Web 2.0 is far from exhausted. It is only a small part of the iceberg and you can use the Web 2.0 well for advertising and marketing. Try it, and you will see how positively it affects your business. America's President Obama has already understood.