Print vs. Internet

For several years, the Internet is becoming increasingly popular and important. Suffer of the normal trade and local advertising.
Is it always makes sense only advertising on the Internet, rather than operate locally? Take a classic industry, pizzerias, for example. There are many websites for it, get nothing, because the scattering loss is too great. What is the use of a pizzeria in Hamburg, if their site is visited by a potential customer in Munich? Since it does not help very much to promote their own websites.
The scattering loss in the Internet is too largefor local companies. For them, print advertising, flyers, posters, etc. are much more appropriate.

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