Corporate identity and corporate design: why is it important?

We try to illustrate the answer with an example. Have you ever drove your car around in the streets to find a well known restaurant? And as you could already see the logo from far, did you know that you have been very close?
If you  know a brand, and a new product comes out, you want to try it too, because you know the brand?
Would  it not be nice, if at the slightest hint of your logo everybody thinks it must be you? Would it not be nice, if people pass your advertising, and they immediately recognize your brand?
We can not cover every aspect, but even in these examples we see the importance of corporate identity and corporate design.

Ask us and we have many more examples for you.